UNICEF generates the lion share of its donations from urgent appeals in response to international crises. As these crises become more common, UNICEF is seeing diminishing returns on its appeals.
What’s more, people are beginning to see UNICEF as an emergency responder, rather than a children’s charity.
The bombs, the floods, the famines make the headlines, but the real fight happens off camera. And UNICEF stay long after they’ve gone and goes where they never were.
Because when it comes to truly protecting children, it’s what you don’t see that matters most.
What’s more, people are beginning to see UNICEF as an emergency responder, rather than a children’s charity.
The bombs, the floods, the famines make the headlines, but the real fight happens off camera. And UNICEF stay long after they’ve gone and goes where they never were.
Because when it comes to truly protecting children, it’s what you don’t see that matters most.
