Old Jamaica’s fire had gone out. It had forgotten what it was, and where it had come from. This new positioning aligned it to its Caribbean heritage and brought it back with a bang to a new younger audience.
Old Jamaica’s ginger beer was all about letting you ‘tun up di fiyah’ and this platform that spanned press, OOH, brand partnerships and stunts brought some of that fiyah flavour to streets, and mouths across the UK.
Old Jamaica’s ginger beer was all about letting you ‘tun up di fiyah’ and this platform that spanned press, OOH, brand partnerships and stunts brought some of that fiyah flavour to streets, and mouths across the UK.
