Frosty Jack’s like to do things the unexpected way and save you money on your cider in the process. And their celebrity endorsements are no different.
That’s why in a campaign covering TV, VOD, YouTube and OOH, we avoided a big, glitzy name. Instead, we brought the world Hans ‘The Hands’ Handerson.
The world’s “most famous” Z-list celebrity hand actor, model and double to the stars. Apparently.
Despite being massively outspend by all the major players, returning an impressive 8% sales uplift in a declining category was testament to the pulling power of the endorsement.
That’s why in a campaign covering TV, VOD, YouTube and OOH, we avoided a big, glitzy name. Instead, we brought the world Hans ‘The Hands’ Handerson.
The world’s “most famous” Z-list celebrity hand actor, model and double to the stars. Apparently.
Despite being massively outspend by all the major players, returning an impressive 8% sales uplift in a declining category was testament to the pulling power of the endorsement.
