1 in 100 people in the UK have coeliac disease, yet awareness of key symptoms remains low. A lot are often misdiagnosed as a gluten intolerance, but coeliac disease can be way more harmful.
In a fully integrated campaign narrated by Matt Lucas and spanning TV, social, press and OOH, we animated real stories from kids living with the disease to show parents which symptoms to keep an eye out for.
In a fully integrated campaign narrated by Matt Lucas and spanning TV, social, press and OOH, we animated real stories from kids living with the disease to show parents which symptoms to keep an eye out for.
